For a retail location engraving shop, site location is probably the most important factor in determining the shop's success. Like the man said, "Location, location, location!” Some industry experts believe that a strip mall, industrial location or business complex are the best areas. Almost any area with a high degree of visibility and a fair amount of traffic will do. Pick a location that is easy for your potential clients to reach, that's safe, and has adequate parking. Also, don't underestimate the value of storefront windows to show off your engraved products, trophies, and beautiful awards!
A home-based business may be an excellent way to get started. This can be a great environment to learn about your new hardware specifically and the engraving business in general. You can also start to build a client base and let your initial advertising do its work. A spare room, garage or basement workshop can be the answer. As long as your home can accept a little more excitement (and mess) you're probably okay with this kind of decision. If your plans are to work out of the home, remember these three important home-based business rules:
Regardless of your decision, home-based or retail, you will need to plan the space wisely, especially if you want to grow. Start with a simple, easily executed plan, since you can always move to a retail location later.